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At we offer a platform that (1) makes it easy to find and buy ethical products and (2) connects people with information about the ethical consumer lifestyle and transformation. We define ethical as brands and companies that are fully committed in their mission and practices to promoting fair trade and/or sustainability. We also include fair trade and sustainable brands that are vegan and organic. Unlike other fashion platforms, we only work with companies and brands that align with your values of treating people fairly and respecting the planet.

OUR MISSION AND VALUES

Our mission is to help all of us get the tools and information we need be better ethical consumers. We want to live in a world that is fair, peaceful and just, and we know there is no Planet B for future generations to fall back on. That’s why we built this platform—so we could put our values into action and help others do it too!

ONLY ETHICAL BRANDS

We only include ethical fashion brands in our search, so you can shop with peace of mind that these companies share your values. If a company has one or two ethical product offerings but does not have overall business practices or production standards that reflect the ethical consumer’s values, then they are not included in our search.

CHOOSE THE ETHICAL CATEGORIES THAT MATTER MOST TO YOU

We use easy-to-identify icons to let you know which companies are committed to the following ethical standards and practices: fair trade, sustainable, vegan and organic. Our little icons represent the brand’s ethical category, as per their own mission, vision, values and business practices. We carefully vet every brand on our site to ensure that our information is accurate and useful. We do not categorize products.

Click on the icons below to find out more about what it means to be…